It was a privilege to support a customer’s trade event last week, the customer, C&W Berry who I believe are the largest independent builders merchant in the country put on a 3 day extravaganza (trade show) celebrating their 60th anniversary.
This was an event on the grandest of scales, with a full stocked and professionally run outdoor kitchen offering wide choices of hot freshly cooked breakfast delights from 7.00am and then again at lunch from 12, ensuring that everyone was fed generously at least once and for those exhibiting at least twice! This helped to make the atmosphere very warm and friendly as inside the exhibitor marquee was a continual buzz of activity throughout the whole day.
And unlike some trade events the sole focus was not on doing deals or reaching pre-set sales targets this was about meeting, talking and spending time with customers, talking about your various products and for that reason alone C&W Berry deserve a round of applause.
And when i say this I am sure I am speaking for all the other exhibitors but am looking forward to breakfast and lunch at C&W berry’s next trade event already!